Monday, May 4, 2015

Fiat-Chrysler Automobiles Open Mergers with Apple or Google

RealAutoTips. - According CEO Fiat-Chrysler Automobiles (FCA), Sergio Marchionne that Fiat-Chrysler Automobiles (FCA) open mergers with non automotive company like Apple or Google to develop the automotive industry. He also said that the opportunity to work with the technology giant was quite large. Nothing to lose, except the auto giants into the automotive industry by itself.

Fiat-Chrysler Automobiles Terbuka Marger dengan Apple atau Google

Although the prospect of Apple or Google merger is quite small. But Marchionne will continue to make every effort possible to hook the tech giants. He effort not only with Apple and Google, Marchionne also will be merged with other automotive manufacturers like General Motor (GM) as the American automotive manufacturers. 

Marchionne and Fiat's founding family, Agnelli, hoping that American manufacturers could agrees to realize cooperation. Marchionne glanced at GM by the FCA is not without reason, because the American market become the number one market FCA. GM is strong in Asia where the FCA is weak, while GM also wants to expand in Europe after failing to PSA.

This statement was delivered directly to reliable sources, which states Marchionne hopes to cooperate with Ford, GM or Volkswagen. But GM sources say, currently General Motors is not interested in working with FCA. It said GM today prefer to do their own strategies.

But GM's efforts to hook Marchionne is regarded merely as a step Fiat to create a bidding war. FCA shares listed in Milan was up 120 percent over the last 6 months, but the foundation of the company is still weak.

Investors are satisfied with the purchase of the Chrysler brand, spin off Ferrari, and the provision of luxury cars for investors FCA. But beyond that, the operating profit margin FCA, only 3.4 per cent.

FCA requires the alliance to face many obstacles in Asia, FCA also prepared a plan to 48 billion euros to build a Jeep and Maserati and Alfa Romeo brand evokes.

But on the other hand, the FCA also still has attractive assets. Brands such as Jeep and RAM already has a strong foundation in America. Alfa Romeo if it develops will be a strong competitor for Audi.

Source: DetikOto, Sunday, 05/03/2015


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