Tuesday, July 12, 2016

Luxury sports car firms on a drive to woo women by Ajay Modi

RealAutoTips. - This is information for you from Lamborghini car with the article that titled with Luxury sports car firms on a drive to woo women that wrote by Ajay Modi.

Lamborghini plans to take these drives to other parts of the country. It is not just men alone who have a weakness for speed. Women are also hitting the road with the mean machines. Super sports car brands like Lamborghini and Porsche are out to woo women buyers in India, a segment that can help these expand the nascent Indian market. Italian brand Lamborghini is trying to do something it has never done anywhere, globally.

The company identified 10 women who could be potential buyers and organised a 50-km drive for them from central Delhi to the Buddh International Circuit in Greater Noida on Sunday. They are wives or daughters of leading businessmen or are successful entrepreneurs or executives. The firm declined to name them. Sunday’s drive was led by Kolkata’s Sheetal Dugar, wife of a businessman who became the first Indian woman to own a Lamborghini Huracan early this year. The Huracan comes for Rs 3 crore. 

“The ownership among women is going up. We need to create a platform for better engagement with them. The women who have participated in the drive could be the next owners of our cars in India,” said Sharad Agarwal, head of Lamborghini India. 

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