Monday, August 22, 2016

Best Automotive Book: 20th Century Classic Cars: 100 Years of Automotive Ads by Phil Patton and Jim Heimann - Simple Review

RealAutoTips. - This is one automotive best book for you who want written by Phil Patton and Jim Heimann. This book is titled with 20th Century Classic Cars: 100 Years of Automotive Ads.


In this time, we will give you global review about this 20th Century Classic Cars: 100 Years of Automotive Ads book and we are so sorry can not give you link to take free download e-book of this book from external server.

Overview

This is 20th Century Classic Cars: 100 Years of Automotive Ads book for you. From published mention that using imagery culled from a century of auto advertising, this book traces the evolution of the automobile from horseless carriage to rocket on wheels–and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Here are car trends as reflection of the zeitgeist, from the thrifty VW Beetle to the lumbering, gas-guzzling Hummer.

From Amazon also describe that Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. For the next one hundred years, the automobile would evolve from chugging workhorse to tailfin-era showboat to sleek status symbol, stamped with a Mercedes Benz hood ornament. Once a novel invention of wonder, the car of the Postwar Era grew into a necessity of the modern age, a key to the freedom promised by the open road. So various were the choices of colors and features offered to American car buyers, that by 1960 all their possible permutations (by one formula) exceeded the number of molecules on the earth...

20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 500-plus print advertisements from the Jim Heimann Collection. Advertising has always been the dream work of industry, and nowhere is this more evident than in the world of auto advertising. Narrated with introductory and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline and sidebars, this volume highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design. The car is an indicator of more than mere technological innovation; its trends are a reflection of the cultural zeitgeist, whether in the form of a VW Beetle or a road-ready Hummer. The Stone Age, the Bronze Age ours could be called the Automobile Age, and this collection puts you in the driver's seat through the 20th century.

Another reviewer also mention that the collapse of the US auto industry stands as one of the national tragedies of this generation, but it also provides boundless opportunities for ironic reflection when looking through a book like Heimann and Patton's Classic Cars. The first time we opened their book of historic auto ads, it revealed a blue '67 Olds Toronodo, complete with a matador against a red background, framed against the caption, "After you've walked off with all the honors, what do you do for an encore?" Regrettably we've found out. The copy on the back of this coffee table books contrasts the Stone Age and the Bronze Age with the 20th Century -- The Automobile Age. The 20th Century has come to a close, and there's little doubt that the age of the automobile is at an end as well. That said, a hundred year retrospective on any human endeavor reflects not only on the products produced, but upon the values and the cultures that produced them.

For more complete review a book with the title  20th Century Classic Cars: 100 Years of Automotive Ads by Phil Patton and Jim Heimann, please visit the original source using link here.


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